The combination of AI and social commerce has proven to be a game changer in the world of ecommerce. It is a revolutionary move that helps businesses to streamline the whole process and increase their profits. In this blog we will learn about how AI infused in social commerce is becoming popular and how it is helping in increasing sales in Shopify.
AI’s Role in Social Commerce
In the dynamic world of ecommerce AI plays an important role in changing the scenario. Globally 35% companies have adopted AI in their ecommerce business. The following are the reasons why it is preferred these days:
- Enhances User Experience: AI provides a good environment for user interactions by giving them personalized communication services. This gives them a sense of belongingness and increases overall satisfaction.
- Various Tools for Platforms like Shopify: AI has many tools that can be used on different ecommerce platforms like Shopify. These tools help in streamlining the whole process and saves time and resources.
- Grow Your Business with AI: Many companies are now choosing to use AI for many different reasons. They are taking help from different AI development services providers to understand their options and choose what is best for the growth of their business.
Understanding the Social Commerce Environment of Shopify
Shopify is a well-known ecommerce platform used by many brands. This platform enhances the combination of social media and ecommerce to increase sales. Shopify now uses AI tools to elevate social commerce and increase customer satisfaction. They have two versions: Shopify and Shopify Plus. Here is a detailed difference between the versions that you can study and choose the best version for your company.
Shopify’s Intelligent AI Strategies for Social Commerce
In the ever-changing world of ecommerce, it is important to stay ahead in competition. A Shopify ecommerce development company has an innovative approach to engage with customers and increase the conversion rates. Shopify helps you in gaining that competitive edge over others as it uses AI for different social commerce strategies. Here are some of the strategies used by Shopify in social commerce:
Personalized Marketing Campaign
As each brand has their own agenda and tone, personalized marketing is important in the world of ecommerce. Shopify uses AI to build a marketing strategy that is personalized as per the brand’s requirements. Shopify and AI work together to collect data and analyze it for creating a marketing plan and improving the existing plan.
A Shopify development service improves the accuracy of marketing strategy by creating a personalized email campaign and providing customized product recommendations based on customer behavior. When customers receive personalized ads and suggestions they are more likely to shop which increases the conversion rates of the company.
Chatbots for Customer Service
Success of any company depends on customer satisfaction and customers are satisfied when they get proper support related to their queries. Shopify uses chatbots to interact with customers and solve their issues in real-time. These chatbots can handle many queries at a time and assist customers with relevant information. Thai not only improves user experience but also speeds up the response time which ultimately increases customer satisfaction and loyalty.
Social Listening Tool and Analytics
Social listening tools and analytics go hand in hand to understand customer;s attitude and industry trends. Shopify AI uses it to track social media channels to get useful data about users from comments and interactions like shares and follows. These data are then analyzed by their in-built analyzer tool and as per that businesses can make changes in their marketing plans. AI helps in spotting new trends and improving plans in no time.
AI and Influencer Marketing
Influencer marketing is a type of marketing where brands collaborate with people who have many followers to promote their products. Shopify uses AI to find influencers who have gained organic followers. Inorganic followers are basically bots that increase the follower numbers but are non-interactive so they are of no use to the brand. Finding organic influencers with interactive audiences will increase the conversion rates. Here is graph showing how influencer marketing is increasing:
AI-powered Dynamic Pricing
In the competitive industry of ecommerce having an understanding of dynamic pricing is important. AI helps Shopify to analyze and optimize pricing strategies in real-time by analyzing customer behavior. This approach helps in gaming a competitive edge over others along with increasing overall revenue of the brand. AI has the ability to change as per the changes in the market that helps businesses to maintain flexible pricing and market position.
Social Content Creation with AI
Creating social media content can be a daunting task. Shopify uses AI to make content creation easy and personalized as per your brand’s tone. AI analyzes the algorithm of social media platforms and consumer behavior to make personalized plans for content creation. Shopify uses AI to create image captions and blogs to post on social media platforms as per the trends that are going on. Businesses can improve brand awareness, customer connection and maintain a coinstane=t online presence with the AI driven strategies.
Real-life Case Study
CLUSE is a premium watch brand that has used social commerce to increase sales on Instagram. They have used user generated content to show authenticity of the brand and create a personal connection with customers. With the help of AI they have successfully created an environment for seamless transactions by clicking on shoppable posts.
Conclusion
For companies that are looking to increase their sales and profit along with customer engagement artificial intelligence combined with social commerce on Shopify is a very important tactic. Shopify now has over 100 AI tools for increasing customer engagement. AI for Shopify is helping ecommerce businesses to implement AI-enable social listening, chatbots, influencer partnerships, etc. Adopting these clever ideas they can stay ahead in the competitive market along with improving their business’s current situation.
